By Tom Bowles

Be prepared for H•A•M, standing for Hard as a Motherf****r, to become the overused hip-hop buzzword of 2011.

Produced by Lex Luger, the Virginian native responsible for Rick Ross’s B.M.F. and Waka Flocka Flame’s Hard in da Paint, the first offering from the highly anticipated Watch The Throne features both rappers deliver menacing 16 bar verses, before a thunderous outro lasting nearly two minutes ensues.

It’s brash, melodramatic and full of bravado. But what else did you really expect?

Listen to H•A•M here.